My Approach

Did you know?

In Scott Adams' Dilbert comic strip, the evil Dogbert was Dilbert's real estate agent.

Providing Service (Not Sales)

I see my role, not as a salesperson, but rather as someone committed to understanding your goals so that I can use my expertise to help you accomplish them.

Asking the Right Questions Early On

I begin each client relationship with a very deliberate discovery process designed to help me understand your short- and long-term goals as you approach buying or selling your home. By spending time talking about your ideal home, your lifestyle, your budget requirements, and the current local market, I can be a better advocate for helping you with your transition.

Closely Monitoring the Details

The typical real estate transaction is a rapid-fire sequence of interdependent steps involving not only the principals and their agents, but also a mortgage broker, a title company, inspectors, and various other professionals. In order to make the process as seamless as possible, I carefully monitor each step and communicate proactively with all the parties to the transaction.

Keeping You Fully Informed

Today's fast-moving, high-stakes real estate market can require decisive action. Using current technologies — and good, old-fashioned conversation — I'll keep you fully informed about the process and your options so you can feel confident you're making the best choices possible.

Patient Dedication

I understand that buying or selling a home has an enormous impact on your life. I look forward to helping you navigate the process and the market for as long as it takes to make the transition a successful one.


CJ de Heer, Realtor® | Coldwell Banker Residential Brokerage
Real Estate Offices in Santa Cruz, Capitola, Aptos
Serving coastal real estate needs throughout Santa Cruz County
(831) 425-0273 | Contact Me | CJdeHeer.com | Site Map
Copyright © 2004–07 by CJ de Heer. I respect your privacy.